About the Company
For the past 162 years, Swisher has been an industry leader known for its iconic products and commitment to high quality standards. With a rich history, Swisher serves adult consumers through a diverse range of businesses, including Swisher Sweets Cigar Company, Helme Tobacco Co., Hempire, Rogue Holdings, and Drew Estate: The Rebirth of Cigars. We have a passion for people and helping them build rewarding careers. If you’re ready to create excitement and drive what’s next in the industry, we’d love to hear from you.
Internship Details:
• On or about May 12, 2025 – July 31, 2025 (12 weeks)
• 35 hours a week / $21.50 per hour
• Hybrid work environment
Key Responsibilities:
- Assist in developing and implementing brand strategies and plans that drive brand growth and market share gains.
- Conduct consumer research and analyze market trends to identify growth opportunities and inform brand decisions.
- Collaborate with cross-functional teams (e.g. finance, sales, supply chain) to help bring a program, line extension or innovation to market, including briefing, managing the timeline and decision-making facilitation.
- Contribute to the creation and execution of marketing elements (e.g. digital, social and traditional advertising), package design and retail point of sale.
- Collaborate with Business Analytics to monitor and report on key brand performance metrics such as sales, market share and distribution and conduct analysis on market trends and competitor performance.
- Become comfortable interpreting and discussing brand P&L statements.
- Assist in the preparation of brand updates and presentations for internal stakeholders, communicating insights, progress, key learnings and recommendations.
Required Qualifications:
- Bachelor's degree.
- Currently pursuing a Master’s degree in business administration.
- One to three years of work experience in a professional environment.
- Strong analytical and problem-solving skills, with an enthusiasm for consumer behavior and market trends.
- Knowledge of and ability to apply basic marketing concepts (e.g. brand positioning, brand architecture, SWOT analysis, competitive assessment, consumer segmentation) used in the development of marketing plans.
- Excellent verbal and written communication skills, with the ability to present and influence effectively.
- Demonstrated time management and organizational skills.
- Enthusiastic, goal-driven attitude with the ability to follow up and follow through proactively.
- Ability to work collaboratively in a team environment and manage multiple priorities effectively.
- Demonstrated critical-thinking, analytical and problem-solving capabilities.
- Proficiency with MS Office software (Excel, PowerPoint & Word).
- Submit resume, letter of recommendation, and personal statement (no more than 200 words) no later than Friday, March 28 at 5 pm EST